Brand Guide

Dave Sanderson Global

Resilient leadership, at global scale.

Positioning

 Who this brand is for, and the promise it makes.

Dave Sanderson Global is the umbrella brand uniting Dave's keynotes (Dave Sanderson Speaks), advisory (Resilience Partners Group), his book, and media — one platform helping leaders turn adversity into advantage.

Color Palette

 These colors reflect your brand's identity and personality.
primary

Meaning: Earned distinction; grounded luxury.

Connection: CTAs, closings, accent words.

Hex Code#D4A029
Hex Code#103351
ink

Meaning: Authority, depth, trust under pressure.

Connection: Headings, text, dark grounds.

surface

Meaning: Clarity and space.

Connection: Open, focused canvas.

Hex Code#FFFFFF
Hex Code#426F8B
secondary

Meaning: Calm, reliable confidence.

Connection: Labels, eyebrows, italic subheads.

support

Meaning: Sophistication and focus.

Connection: Deep alternating grounds.

Hex Code#242246
Hex Code#4D4865
support

Meaning: Introspective depth.

Connection: Composed accents.

Font

 The typographic system — logo, headers, and body.

Suggested Site Fonts

DM Serif Display

Headlines — premium editorial serif

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Poppins

Body copy, navigation, UI

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Logo Fonts

DM Serif Display

Wordmark — high-contrast Didone

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Imagery

 The visual world — mood, subjects, and tone.

Mood

executivecomposedsubstantialcrisp

Color grade

cool, crisp, professional

Avoid

  • cheesy stock handshakes
  • hustle imagery
  • clip-art

Voice

 How the brand sounds on the page.
authoritativecalmgrounded

Do say

  • structure over effort
  • calm in chaos
  • resilience is built

Don't say

  • hustle
  • grind
  • hacks
  • crush it

“When sales stall, the problem is rarely effort. It's structure.”