Brand Guide
A career is what you built. A calling is what built you.
Psychospiritual precision for accomplished women moving from achievement to calling.
Meaning: Sedona's iron-oxide red rock; warmth that's real.
Connection: CTAs and closings — the only color in the mark.
Meaning: Authority, structure, stability without anxiety.
Connection: Headings, text, dark grounds.
Meaning: Canvas, breathing room. Space is the luxury.
Connection: Warmth without performative cleanliness.
Meaning: Discernment, not decoration; the method.
Connection: Labels, eyebrows, italic subheads.
Meaning: Alternating sections, subtle depth.
Connection: Soft, tactile.
Meaning: High emphasis on pale grounds.
Connection: Grounded.
Meaning: Hover, active elements.
Connection: Composed.
Meaning: Sage on dark backgrounds.
Connection: Light, clear.
Cormorant Garamond
Headlines — display serif, airy
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Jost
Body copy, navigation, UI
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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Cormorant Garamond
Wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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warm, soft, slightly desaturated, earthy
“A career is what you built. A calling is what built you.”