Brand Guide

Tanya Memme

On-camera authority. Global presence.

Positioning

Who this brand is for, and the promise it makes.

Presence coaching for founders, creators, and executives who want to be seen, trusted, and unforgettable — on camera and on stage.

Help people own the one thing AI can't replace: their presence.

Color Palette

These colors reflect your brand's identity and personality.
primary

Meaning: Warmth, prestige, the spotlight.

Connection: Evokes stage light and quiet luxury.

Hex Code#C6A052
Hex Code#1A0D28
ink

Meaning: Depth, richness, the marquee.

Connection: Grounded, editorial, cinematic.

surface

Meaning: The dark the gold is seen against.

Connection: Deep, luxe, theatrical.

Hex Code#100619
Hex Code#CE9686
secondary

Meaning: Humanity and heart.

Connection: Approachable, warm, real.

paper

Meaning: Glow and grace.

Connection: Soft, luminous, refined.

Hex Code#E8DCC4
Hex Code#9A7938
support

Meaning: Depth of the gold.

Connection: Anchors the accent.

support

Meaning: Depth of the rose.

Connection: Grounds the warmth.

Hex Code#8C5D50
Hex Code#3A2352
support

Meaning: A lifted purple.

Connection: Layering tone for panels.

Font

The typographic system — logo, headers, and body.

Suggested Site Fonts

Playfair Display

Headlines — glamorous editorial serif

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

DM Sans

Body copy, navigation, UI — modern geometric sans

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Logo Fonts

Playfair Display

Wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Imagery

The visual world — mood, subjects, and tone.

Mood

glamorouswarmeditorial

Color grade

warm, golden, magazine-clean

Avoid

  • stiff corporate stock
  • cold blue tones

Voice

How the brand sounds on the page.
confidentwarmaspirational

Do say

  • own the spotlight
  • be unforgettable
  • your presence is the strategy

Don't say

  • salesy
  • hype
  • fake it

“When you command the spotlight, you don't just communicate — you inspire trust.”